The horse was full of bute; the rider full of booze. Being covered with lights to promote a breakfast cereal was not making their lives any brighter – they had to get away. 

Directed by Sydney Pollack, The Electric Horseman (1979) starred Jane Fonda, playing TV journalist Hallie Martin, and Robert Redford as Sonny Steele, a retired champion rodeo star who has been put out to pasture. He survives by endorsing Ranch Breakfast Cereal which features a horse named Rising Star as its logo. Sonny wears an elaborate purple costume which illuminates when plugged into the horse’s saddle…