A JOURNEY FROM SON’S RELIEF TO EQUINE INNOVATION: THE STORY OF PURE STEED

A MOTHER’S DETERMINATION

Kirsty’s eldest son, who is autistic, experienced severe reactions to even the mildest of soaps and body washes.

“There’s an army of small men crawling over my body” was how her child described the intense tingling sensation caused by common hygiene products, including those with natural ingredients or marketed sensitive skin ‘friendly’. Traditional treatments, like steroid creams, proved insufficient as applications were required so frequently. Given her son’s neurodiversity, the reaction to the discomfort was acute and distressing.

Refusing to accept this as the status quo, Kirsty took matters into her own hands. She explored various medical and natural remedies, consulting numerous experts along the way.

It was through this relentless pursuit that she discovered the field of microbiology and its relevance to skin care. She learned that the skin, much like the gut, hosts a vast microbiome.

DISRUPTING THE GROOMING MARKET

Determined to bring the same relief to horses but also a more sophisticated and innovative approach to grooming, Kirsty partnered with an Australian manufacturer specialising in microbiome-focused skincare utilising breakthrough microbial research data banks and DNA sequencing.

Coupled with her extensive communications experience, she developed and launched Pure Steed – a groundbreaking range of ‘biotic’ grooming products designed to enhance and protect horses’ skin health whilst still delivering luxurious coats, manes and tails expected of horses presented for the elite levels of competition.

BIO-FERMENTED BOTANICALS

Bio-fermentation is at the heart of Pure Steed’s innovative approach. This scientific process uses microorganisms to ferment plant-based raw materials, which enhances their bio-active compounds and makes them more easily absorbed by the skin.

Enhanced Nutrient Profile: The fermentation process increases the concentration of beneficial compounds such as antioxidants, anti-inflammatories, proteins, amino acids, minerals, lipids, and vitamins. These nutrients help nourish and protect the skin.

Boosted Bio-activity: Fermentation generates a range of bioactive compounds like ceramides, peptides, polysaccharides, enzymes, and acids. These elements are crucial for reinforcing the skin barrier, reducing inflammation, and supporting overall skin health.

The products are designed to support and improve the skin’s barrier function, making it more resilient to external irritants and pathogens. This proactive strategy not only helps in managing current skin problems but also works to prevent new issues from arising.

Pure Steed products offer a promising alternative for managing Queensland Itch. The key to their effectiveness lies in the unique formulation of Pure Steed Revive Conditioning Treatment, which contains beta glucans – natural compounds known for their soothing and anti-inflammatory properties.

Kirsty recommends a two-step approach for optimal results:

1. Routine Washing: Horses should be washed with the Pure Steed shampoo, ensuring that the skin is thoroughly cleaned.

WHAT HORSE OWNERS ARE SAYING

Although only recently launched, the Pure Steed range is already garnering praise – especially from those with sensitive-skinned horses. “I’m so impressed with Pure Steed,” says South Australian Julie Field. “My mare was itchy and showed signs of skin allergies. I tried everything on the market but still nothing worked to ease her itchiness. That was until I tried Pure Steed. Not only does she stand and relax while being washed now her itchiness is a thing of the past.”

Gillian Leach of Victoria has had a similar experience with her pony. “Even after one wash with Pure Steed shampoo, I was amazed at the difference it made to my pony. He used to be unbearably itchy after a wash, even with special non-itch shampoo, and now he doesn’t even try to roll. These are fantastic products that make him so much more comfortable!”